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Market & Product Strategy - Hayat Pharmaceutical Industries Co. - Amman Jordan
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Market & Product Strategy

At Hayat we believe in a combination of listening to our customers, knowing the healthcare field, and being attuned to market needs and dynamics. Our success has largely come from good product selection, where several of our products were first to market. These products were not only very well received by the market, but have created trust in our name and our products — and in some cases an emotional attachment to them which helps safeguard our market share.

While we focus on quality, we also believe that we owe it to our customers to provide them with a good user experience in terms of both packaging and design. Branding is therefore a central focus for our company, and a service that we provide to our partners. We also provide product manuals and selling skills training to sales and detailing teams to help them achieve their targets.